# Brand

object type

A brand — an OPTIONAL product building block: who BRANDS the product, orthogonal to the Manufacturer (who built it) and the Vendor (who sold it); whatever the group wants — NOT the simple brand text property on the org group / org. The first catalog construct: a simple product references 0..1 brand (locked) at the spine; per-org enablement (OrgBrand) arrives; consumer-facing assets are Decorations.

## Fields

| Field | Type | Notes |
| --- | --- | --- |
| `id` | [ID](/types/#scalars) `ID!` | The record’s id — a UUID the platform assigned when the record was created; every reference to this record uses it. |
| `sysId` | [String](/types/#scalars) `String!` | The group-scoped human-facing system id (BR-…). |
| `type` | [String](/types/#scalars) `String!` | The kind of record — always `Brand` here. |
| `caption` | [String](/types/#scalars) `String!` | The record’s display name — what people see it called. |
| `status` | [String](/types/#scalars) `String!` | The FSM state: active \| inactive \| doomed. |
| `parentId` | [ID](/types/#scalars) `ID!` | The parent org group; for a Brand parentId === rootId. |
| `rootId` | [ID](/types/#scalars) `ID!` | The org-group family root. |
| `createdAt` | [String](/types/#scalars) `String!` | When the record was created, as a UTC timestamp. |
| `updatedAt` | [String](/types/#scalars) `String!` | When the record last changed, as a UTC timestamp. |
| `revisionNum` | [Int](/types/#scalars) `Int!` | How many times this record has been edited; the first save is 0. |
| `revision` | [ID](/types/#scalars) `ID!` | The OCC revision token — supply it on every mutation of this record; rotates on every write. |
| `refCaptions` | [RefCaption](/types/RefCaption/) `[RefCaption!]!` | The server-composed captions of this record's declared references (the referenced-caption rule) — one row per referenced id; see RefCaption. |
| `code` | [String](/types/#scalars) | Optional mutable merchant reference code; uniqueness NOT enforced (the code stance). |
| `description` | [String](/types/#scalars) | Optional description; consumer-facing content is Decorations, a later slice. |

## Used by

- [brand](/reference/brand/brand/)
- [createBrand](/reference/brand/createBrand/)
- [deactivateBrand](/reference/brand/deactivateBrand/)
- [doomBrand](/reference/brand/doomBrand/)
- [reactivateBrand](/reference/brand/reactivateBrand/)
- [updateBrand](/reference/brand/updateBrand/)