# Brand

The `Brand` family — 7 operations.

A brand is the maker label your goods sell under. Brands are master records shared across your whole group; each organization switches on the ones it actually ranges (see Organization brands).

## Operations

| Operation | Kind | What it does |
| --- | --- | --- |
| [brand](/reference/brand/brand/) | query | Look up one record — a brand — a product building block. |
| [brands](/reference/brand/brands/) | query | The brand list — each entry is a brand — a product building block. |
| [createBrand](/reference/brand/createBrand/) | mutation | Create a new brand — a product building block at your organization. |
| [deactivateBrand](/reference/brand/deactivateBrand/) | mutation | Deactivate a brand — a product building block — it stops being usable but keeps its history and can be reactivated. |
| [doomBrand](/reference/brand/doomBrand/) | mutation | Permanently retire a brand — a product building block. |
| [reactivateBrand](/reference/brand/reactivateBrand/) | mutation | Reactivate a brand — a product building block — bring a deactivated record back into use. |
| [updateBrand](/reference/brand/updateBrand/) | mutation | Edit a brand — a product building block — change its details. |